Empower your Marketing with Indaru’s Machine Learning Solutions

To the marketing professionals, at Indaru, we are committed to driving your revenue and growth to new heights with our cutting-edge solutions.

Our SaaS Solutions for Marketing

Our state-of-the-art Machine Learning SaaS products will help you to measure the effect of your media investment on your sales and to measure the CO2 footprint of your campaigns:

AITA ®

AITA® (Artificial Intelligence Tool for Advertisers) revolutionizes your marketing with three interconnected algorithms: media impact measurement, budget optimization, and sales forecasting. Developed by world-class data scientists, AITA® leverages cutting-edge machine learning advancements to deliver precise, actionable insights, empowering your marketing strategies to achieve maximum effectiveness and ROI.

AITA ® Direct

AITA® Direct is the in-house SaaS version of AITA®, empowering advertisers to manage data input and model creation independently. This self-service tool ensures full data ownership, transparency, and expedited decision-making. With an affordable monthly subscription, AITA® Direct offers cost efficiency and swift return on investment, enabling businesses to leverage advanced marketing analytics without external dependency.

EcoMetrics ®

EcoMetrics® is our ISO 14067 certified digital CO2 calculator that helps brands easily measure and report their emissions, allowing for compliance to mandates such as the CSRD and CRD. The solution integrates conversion data from all media to help advertisers make environmentally-conscious decisions by identifying high-emission, low-conversion campaigns, and helps measure the CO2 produced in each website.

Indaru’s team of experts can support you throughout and beyond the SaaS setup process

Indaru’s team comprises experts in media and data science, ready to assist you in the end-to-end process of setting up our marketing solutions. For AITA®, we can help with data collection and cleaning, provide training on how to use the tool, and assist in drawing valuable insights from the data, ensuring you get the most out of your marketing analytics. For EcoMetrics® our team will help with integrating the tool with your advertising platforms and websites, as well as consult in data analysis, helping your team gain key insights to reduce CO2 emissions.

We believe that data should drive decision-making, so our goal is to empower you to use data and technology to your advantage so that you can create successful campaigns with the most optimal and sustainable allocation of resources. Our innovative marketing solutions provide answers to key business questions:

Which media channels (e.g. television, radio, digital, print) are generating the most sales?

What is the effect of long-term advertising on my sales?

How many incremental sales are the promotions bringing me?

How much CO2 are my digital campaigns and websites producing?

Which specific advertising channels produce the most CO2 but provide the least number of conversions? Which website pages are the greatest contributors to CO2?

We only work for advertisers

To fully maintain our independence, we do not partner or work for agencies or technology providers. We proudly work with customers from different sectors, geographies, and sizes

Why Indaru?

Independent

We are not tied to any media agency, technology vendor or advertiser. This gives us the freedom to provide tailor-made solutions and offer entirely unbiased advice to our clients. Our independence allows us to truly act in the best interest of our clients. With our impartial approach, you can trust that any recommendations will not contain any hidden agendas.

Owner-Operated

Being an owner-operated business without the red-tape of a corporate firm, we are agile and responsive to our clients’ needs. Unlike larger corporations that often offer cookie-cutter approaches, as a privately owned and operated technology firm, we believe in the power of personalized service and customized solutions. Our team is easily accessible and always available to provide support and guidance.

Data & Media Experts

Our team is comprised of experts in both data and marketing, allowing us to create the best solutions possible. 50% of the team are mathematicians by trade, with Master’s Degrees and PHDs in Data Science, enabling us to build robust models and extract valuable insights from raw data. Our media experts have on average 12 years of experience in the field, so you can rest assured that you are in expert hands with Indaru.

Actionable Insights

Having been on the customer side, we understand the pain points and challenges you may face when trying to extract meaningful insights from SaaS marketing products. Because of this, our solutions are 100% practical, providing actionable insights you can put to work immediately. Our hands-on knowledge in this space enables us to set up our products effectively and provide advice if needed.

Stay tuned for our latest insights

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